The clothing and footwear market is ever more global and competitive, with innovation as a fundamental factor in improving business competitiveness. At the Instituto de Biomecánica (IBV), we help our clients develop innovative products based on users’ needs and our knowledge of biomechanics, ergonomics, anthropometry and comfort.
Our work in 3-D modelling of the human body has enabled us to develop new foot and body scanning technologies with a smartphone or portable device, thereby fostering applications such as those for size recommendations and customisation.
Clothing and footwear companies now find themselves in a market that is ever more global and competitive, with innovation as an essential factor in improving their competitiveness. A vital factor in innovation for these industries is to learn users’ needs and expectations, and use them in new products and services.
Digital transformation is one of the most significant trends in the clothing and footwear industry, and it affects all spheres of business. In order to include within this evolution new technologies such as 3D printing (custom manufacturing), CAD software (product development) and virtual fitting rooms (sales process), it is essential to digitalise the consumer.
REDUCING RETURNS IN E-COMMERCE
Returned clothes and footwear online not only imply an economic and environmental cost, but are also a true barrier to the progress of electronic commerce business.
The main reason for returns is that the product don’t fit well or the size is wrong, so companies need to have the tools to solve this problem.
We generate scientific knowledge to help our clients carry out R&D projects to boost their lines of innovation for products and services.
Our key areas are: recording the user’s measurements and shapes for their clothes and footwear to fit better, developing new scanning and size designation technologies, biomechanics, thermal comfort, usability, performance, customisation of footwear and clothing, and people-centred design methods, from which we extract information about the end users’ needs and expectations.
Based on prior scientific knowledge, we carry out consultancy projects for companies in the clothing, footwear and components industry at any stage of the development process for products and services.
Our range can be tailored to each client’s needs, from the initial phase of detecting user needs and preferences up to strategically defining the product, developing prototypes, choosing new materials and even comprehensively re-designing the product.
We carry out functional evaluation and comfort tests for clothing, footwear and their components, tailored to our clients’ needs.
We have our own methods that simulate the user’s interaction with the products, as well as tests that enable users to evaluate the clothing, footwear and their components in real conditions of use.
We provide training tailored to the client’s needs as regards aspects related to the study of gait and the feet, biomechanical and anthropometric techniques, with functional and design aspects of clothing and footwear, as well as customisation.
Consumer digitalisation is essential for improvement in online sales processes, progress in systems for fitting and choosing size, and in developing products more suited to each person’s anthropometry, thus enabling greater customisation.
Using our technologies for 3D scanning and modelling and 4D motion analysis, we respond to such needs in the clothing and footwear industry.